Looks Don’t Matter If No One Can Find Your Website
Not only do the websites we design and develop look good, but they are also optimized to rank well in Google search results. Our SEO team works tirelessly to optimize your website to increase your organic search rankings.
We tackle search engine optimization head on from multiple angles.
Keyword Research
Using a variety of keyword research tools at our disposal, we identify the keywords that are most suited to bring your website to the first page of search results. We compare metrics such as average monthly search volume, trendlines, competition level, and more, then attack, attack, attack to get your website to the top.
Content Optimization
Google ranks written content from three main categories: Expertise, Authority, and Trustworthiness. In their words, the E-A-T guidelines.
If your website content doesn’t demonstrate your professionalism and back it up with proof, you aren’t going to rank well. Our copywriters are highly skilled and experienced researchers with a knack for crafting highly engaging, highly relevant ad copy that converts.
On-Site SEO
On-Site SEO consists of a wide range of tactics that mostly occur on the back end of your website.
We optimize your page titles, meta descriptions, heading tags, and the alternative text on your images for the keywords selected from our keyword research process. It’s so important to have your tags in order or else your website will not make it to the top.
Technical SEO
Thanks to Google’s ever changing search ranking algorithms, your website’s technical functionality is more important than ever.
They judge websites on many criteria that are proprietary to their algorithm, but here’s what we know for sure.
Largest Contentful Paint, in other words, how quickly does your website load.
First Input Delay, or how quickly someone can interact with your website.
Cumulative Layout Shift, or how much does the content in your page layout shift around as the page is loading.
The faster your site loads, the more quickly someone can actually interact with your site, and the more stable your layouts are, the better your website will fare in comparison to your competitor sites.
We make sure that all three of these factors are squared away to give you the best possible chance to make it to page one.